Beauty in diversity and authenticity
The new beauty visual for the Intercoiffure image campaign
«The world’s leading hairdressers» was shot in Amsterdam.
The key message: natural hair and beauty for salon clients all over the world.
Simply being beautiful! Versatile simplicity meets unbridled individuality. Soft curly waves in blonde. A sleek straight bob in caramel. Or shoulder-length, demure curls. Beauty in diversity and authenticity. Honesty and self-confidence make you attractive - you don’t need Instagram filters for that.
The new promotional campaign of Intercoiffure Mondial under the aegis of its Global President Peter F. Pfister strives to deliver timeless hair fashion statements. «Our new beauty visual is not about a fast-moving trend prediction. Intercoiffure Mondial is aimed at all salon customers - end consumers in particular should feel that our hair fashion creations appeal to them. We want our styles to emphasise the personality and lifestyle of the wearer. Of course we can style grandiose avant-garde catwalk looks, but our international hairdressers primarily focus on masterful quality in the salon,» says Pfister. «Our Intercoiffure Mondial members know how to handle all different qualities of hair, because we are at home on all continents.» The new images - which feature hairstyles of different hair colours and lengths - are intended to reflect the openness of Intercoiffure and affirm the slogan ‘The world’s leading hairdressers’. «Because we are successful hairdressers from all over the world» Pfister emphasises, «and we do hair for people in and from all continents!»
The shoot, directed by Global President Peter F. Pfister, was held in the studio of long-time Intercoiffure member, stylist and photographer Rob Peetoom in Amsterdam.
Mr. Pfister would like to thank those involved: Markus Herrmann (Vice President), François Mazeau (Artistic Director, France), Joakim Roos (Chairman, World Academy) and Rob Peetoom and his team for their collaborative work.
The three versions of the beauty visual include a casual summer look, business and sophisticated leisure styles as well as festive hair creations. As Peter F. Pfister says: «Intercoiffure is a reliable partner when it comes to looking good! The cultural diversity within Intercoiffure Mondial is so enriching because we are able to enjoy an incredible creative exchange. It is important that as hairdressers we know our clients, recognise their different personalities and accept them as unique individuals».
You enjoyed our new campaign? Click here to download our gallery and have a closest look to our backstages.