2018 Intercoiffure Mondial Europe Congress in Interlaken
INTERCOIFFURE MONDIAL 2018 – PRESS RELEASE
48 hours of passion and creativity along with the utmost enthusiasm for the hairdressing profession: from 8 until 9 September 2018, the 2018 Intercoiffure Mondial Europe Congress in Interlaken, Switzerland offered 700 guests from 29 countries an unforgettable weekend. With a fully packed line-up of top-class hair fashion shows and performances, various international artistic teams presented the latest trends and offered the audience plenty of variety and inspiration. Host Intercoiffure Suisse impressed the visitors with authentic
Swiss traditions, such as a dinner cruise on Lake Thun. Against the stunning mountain backdrop, the guests got to know each other while enjoying a delicious meal – business networking Swiss-style! On the following day they attended the shows, which all took place in the historical halls of the Kursaal at the Interlaken Congress Centre. The exclusive atmosphere of the baroque buildings only added to the glamour of the event.
With a total of nine shows, the international teams presented hair couture that was in a class of its own and rightly received standing ovations from the audience.
Inspiration, creativity and trends galore were on the agenda. Right at the beginning of the event, the Foundation Guillaume International provided the first goose-bump
moments with a show that focused on elegance and golden glamour, accompanied by an impressive James Bond singing performance. With their incredible presentation, the Italian Intercoiffure team with Mauro Lulli from Rome proved a real hit with the audience: a mother-daughter duo dressed as flowers captivated their hearts with beautiful up-do hairstyles. And in contrast to this was the following show by the Fondation Guillaume Switzerland, which saw dancing models with striking hair colours and unique up-dos bringing plenty of action to the stage as a reflection of their stylists’ distinctive handiwork. After a short lunch break, it was time for the Europe premiere of the new Intercoiffure Mondial 2019 trend collection ‘Imagine’, during which the corresponding trend editions ‘Andy’, ‘Eden’ and ‘What’s Next’ were also shown. The elaborate showcase really impressed the attendees. Following this, the looks of Intercoiffure Japan brought a hint of Far Eastern show glamour to the congress halls. The whole charity aspect also played a very important role: patron Jens Dagné took to the stage to tell people about the work of the Intercoiffure Mondial organisation ‘Education for Life’ and to honour different members who stood
out with their special commitment last year. Worthy of particular mention here is the Swiss Vice President of Intercoiffure Suisse, Cornelia Fabbricatore, who had the hairdressing pop song “We Cut” produced and released with huge success. All the proceeds from the song’s downloads have been donated to the organisation. And to give the international audience an idea of their commitment, R&B singer Jesse Ritch and Gianina also performed their hit live on stage. Following this, the artist pool of Intercoiffure Suisse showed just how much creativity they have in them in a modern, progressive show: ‘Now!’ is the theme of the new trend collection that the Swiss team also presented on stage during a premiere show. The culmination of this exuberant atmosphere was the subsequent top-class presentation of ‘The Goddesses’ collection, which the European fashion directors of Intercoiffure Mondial showed together with the participating countries Switzerland, Austria, Luxemburg and Germany. Another eagerly awaited highlight was the award ceremony of the international 2018 Intercoiffure Awards that presented prizes in a number of different categories.
After being overcome with all those emotions, the visitors were able to get together over drinks at the unique Free Flow fashion show organised in cooperation with the College of Contemporary and Urban Stage Dancing of Tanzwerk 101 Zurich under the artistic direction of Jochen Heckmann and Marc Menden, the Fashion Director of Intercoiffure Europe and Switzerland. And then it was time to get ready for the grand finale of the day: the glamorous gala dinner, which was held in the historical Kursaal with its unrivalled majestic atmosphere. The Swiss organiser even managed to top that by surprising everyone with the presentation of the ‘Cyborg’ trend collection by Intercoiffure Mondial President Klaus Peter Ochs as part of the evening itinerary. With a cool laser show and breathtakingly creative hairstyles, the presentation ended with standing ovations. All participants agreed that the congress had been a resounding success and we’re already looking forward to the next edition!