Our Judges

Patrick Cameron Wella Photo

Patrick Cameron
Wella - UK

“I’ve seen first-hand how this very special kind of experience on a prestigious global stage can be life-changing. My warmest congratulations to the People’s Choice winners, the fantastic finalists and to everyone who had the courage to enter – well done!” said Patrick about our TRENDblast competition!
He has for over 30 years been instrumental in developing countless long hair techniques used on a daily basis in high street salons, TV, photographic studios and training academies around the globe. The passion he has for his work is inspiring and Patrick has been recognised and rewarded around the globe with many awards and accolade. 

Yoshihiro Tsumura Aderans Photo

Yoshihiro Tsumura
Aderans - Japan

Representative Director and Group CEO Aderans Co., Ltd. He is a member of Japan Society of Business Ethics. He is an instructor of Hair Advisor of *Japan Hair Science Association.
*Public Interest Incorporated Association approved by Cabinet office in Japan.

Yusuke Moriya Milbon Photo

Yusuke Moriya
Milbon - Japan

Creates companies brand strategies and serve as consultant for the development of new products. He develop “Milbon” Global Hair Care brand, packaging design, and communication.

Rolf Firniss Hairdreams Photo

Rolf Firniss
Hairdreams - Germany

Master hairdresser, he has been owner of 2 exclusive Salons for nearly 20 years. State certified Stylist for hair extensions and hair thickenin, hi is now working for Hairdreams as an International Trainer & Professional Adviser.

Margaret MacDonald Davines

Margaret MacDonald
Davines - Italy

Over 30 years in the industry, always with a strong colour focus. Developing trends, colour campaigns and ground breaking education programs to increase the stylists business, but always a Colorist.

Sergi Bancells Estetica Photo

Sergi Bancells
Estetica - USA

Sergi has been part of the Estetica Network team for 12 years joining in 2007 as area manager for Estetica Spain and Estetica Mexico. Two years later, he also started working in the Latin American area and in 2013 he relocated to Miami to focus on the United States market, leading all Estetica USA activities. In 2018, Sergi was promoted to International Editorial Director of the Estetica Network, and he’s also the General Secretary of the AIPP, International Association of the Professional Press.

Jefferson Stevanato HM em revista Photo

Jefferson Stevanato
HM em revista - Brazil

Passionate about beauty Jefferson dedicates 18 years of his career to the professional beauty industry working in the organization of events and as publisher of specialized magazines. After going through the magazines YOU Brasil and Vivabeleza, in 2015 he created his own magazine in Brazil, the HM magazine project, bringing PREMIUM international content to beauty artists of the Brazilian market. Among his professional passions are the beauty championships that reveal, highlight and discover new talents around the world.


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