|Contact: Karine Morgado
Tel/DM: +33 (0)1 56 43 22 24
THIS WEEKEND IN PARIS, NINE TRENDBLAST FINALISTS FROM AROUND THE WORLD COMMANDED THE INTERCOIFFURE MONDIAL STAGE TO COMPETE LIVE FOR THE TOP HONOR OF PEOPLES CHOICE!
Congratulations are in order for:
Trend 1: Eclectica
• Australia- Terrina Brown
• Austria - Hannes Steinmetz
• Sweden - Linda Schuster ☆ People’s Choice Award
Trend 2: Urban Zen
• Japan - Takayuki Obayashi ☆ People’s Choice Award
• South Africa - Chazlynn Kruger
• Uruguay - Leonardo Mendez
Trend 3: Quest
• Brazil - Mônica Casado
• Switzerland - Victoria Diener
• Ukraine - Anna Horpynchenko ☆ People’s Choice Award
The TRENDblast finalists were pre-selected by an esteemed global panel of judges who scored more than thirty video entries from a dozen countries.
The judges mandate? Find the most beautiful, inspiring and wearable hair looks with the three key criteria in mind: hair craftsmanship and technical mastery (70%), creativity of a one-minute video entry (20%) and final execution and interpretation of one of three Intercoiffure trends (10%).
• Sergi Bancells – Estetica
• Patrick Cameron – Wella Global Artist
• Rolf Firniss – Hairdreams
• Margaret MacDonald – Davines
• Yusuke Moriya – Milbon
• Yoshihiro Tsumura – Aderans
• Jefferson Stevanato – HM em Revista
Patrick Cameron - TRENDblast Judge, Global Educator and Wella Artist enthused, “I’ve seen first-hand how this very special kind of experience on a prestigious global stage can be life-changing. My warmest congratulations to the People’s Choice winners, the fantastic finalists and to everyone who had the courage to enter – well done!”
“I’m extremely pleased with the global interest shown in the first year of our new Trendblast hair video competition. The quality and creativity of the submissions was exceptional and we look forward to developing the concept further in the future.” noted Klaus Peter Ochs, President Intercoiffure Mondial.
Our winners (LTR) Linda Schuster, Takayuki Obayashi and Anna Horpynchenko
About Intercoiffure Mondial
Founded in 1925, Intercoiffure Mondial is the only international hairdressing organization of its kind. Our diverse community includes more than 3,000 top salons in 55 countries who serve nearly 1 million clients each day. You will find Intercoiffure members influencing the industry, setting professional beauty standards and leading successful businesses in every major city including Paris, New York, Tokyo, Berlin, London, Rome. We are bound together by a mutual respect and passion to support our profession by sharing our knowledge, experiences and opportunities at our House of Nations in Paris and at Intercoiffure activities and events around the world.
Intercoiffure, a label of international quality
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