STREAM ON: The Intercoiffure Mondial TRENDblast Event
If this email does not display properly, please click here to view and translate it online
Click here to forward this e-mail to a friend
The Power of Us! Intercoiffure Mondial staged a spectacular global online event for its community and beauty experts the world over. For three hours, the event was livestreamed to celebrate global Intercoiffure friendships. The programme from Paris culminated in an announcement: the TRENDblast winners. The supporting acts for this grand finale showed a great deal of visionary spirit and hair fashion expertise. There were streamed talks with international guests, brilliant interpretations of trends by the Mondial Artistic Team, and extravagant shows. Motivational talks by industry partners and a bevy of international hair artists joined the throng, feeling positive and surpassing expectations – despite any limitations relating to coronavirus.
Intercoiffure Mondial would like to express its pride in all the TRENDblast participants and partners, whose creative energy is helping to shape the future at this difficult time. Viewers were taken on an inspiring journey live from Intercoiffure Mondial headquarters. Their guides were Intercoiffure Mondial’s Managing Director Alexander Herzberg, the moderator Christian Rupprecht-Essig and a panel made up of Joakim Roos, Linda Schuster and Jefferson Stevanato.
Eizo Kakimoto, outgoing Vice President of Intercoiffure Mondial and President of Intercoiffure Asia Region, welcomed the international Intercoiffure community and emphasised the importance of shared values:
Participants in the international competition each chose one of Intercoiffure Mondial’s on-trend contemporary tendencies to interpret: Rock-mantic, Ecolife, Metallic Silver and Androgyne. These stylists each created a 60-second fashion video message on one of our four TRENDblast looks, and did a photo-shoot of their model.
Frank Gambuzza, Vice President of Intercoiffure Mondial, was full of praise for these Intercoiffure hair artists’ outstanding work:
Alexander Herzberg, Managing Director of Intercoiffure Mondial, clearly stated the aim of this high-level gathering. He was looking forward optimistically, after a very intense and strenuous year. He emphasised Intercoiffure Mondial’s dynamism and mutual support, plus its uniquely warm-hearted interpersonal encounters. He thanked the industry partners for their trust:
That creative spirit could be seen in abundance at the live-streamed third edition of the TRENDblast event and Intercoiffure Mondial global hair fashion happening. Six impressive, extraordinary shows from Japan, Romania, Ukraine, Austria, Finland and the Mondial Artistic Team presented the four TRENDblast themes:
Rock-mantic: a punk revival. Rock-mantic fashion approaches 2021 with a soft, feminine side. These hairstyles are structured and creative, with short fringes.
Presenter Christian Rupprecht-Essig chairs an expert panel live from the House of Nations in Paris to discuss the very varied trend interpretations and the TRENDblast competition.
Joakim Roos, Global Educator at Intercoiffure Mondial, said: “It is clear that the bar has been raised much higher over the past three years. It takes a whole lot of hard work to achieve this extraordinary level of quality and win the competition. There are both technical abilities and creative imagination to consider.”
Linda Schuster, the 2020 TRENDblast winner from Sweden, talked about creativity and having the courage to really go for it.
“If you ultimately want to succeed, you need to have the courage to fail. When you unleash your own creative consciousness, it’s hard to rein it in again. But this is not about perfection – for inspiration, you need a free spirit.”
Nino Altobelli, Artistic Director of the Fondation Guillaume, tuned in from Minneapolis–St.Paul, USA. In his view, the TRENDblast competition is a great opportunity for up-and-coming hairdressers. He said to his friends around the world:
Jefferson Stevanato, a publicist from HM em Revista in Brazil described how effective the competition is in terms of publicity.
The TRENDblast finalists were connected by Zoom as they waited for the winners to be announced.
The 2021 World Fashion Winners are:
For the Rock-mantic category: Kati Suokas from Finland
The 2021 World Fashion Silver awards went to:
For the Rock-mantic category: Cristina Mihutiu from Romania
The 2021 World Fashion Bronze awards went to:
For the Rock-mantic category: Olena Bondarenko from Ukraine
Intercoiffure Mondial - 249, rue Saint-Martin - 75003 Paris - France | Legal notes