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Intercoiffure Mondial celebrates the World Fashion Winners of 2021 TRENDblast
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PRESS RELEASE
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Kati Suokas: “I can still hardly believe it, but I’m so happy that the jury liked my vision of Rock-mantic! I have followed the TRENDblast competition every year, and this time I finally plucked up the courage to take part. I thought it would be difficult to make videos, but now I’ve done it I feel I’ve made it to the next level. I’d like to thank Mikko Karekivi, an experienced photographer, for his brilliant work on the video and photos, and for his commitment to the project. |
Lucian Bratu: “The real challenge was the 60-second video – I had to be really creative to condense my work into just one minute. I went for EcoLife because I think it’s more than just a trend – it’s an attitude to living. My look is a bob with lots of texture and gentle waves. The iridescent colours were inspired by oil spills, on land and water. Although these reflections look lovely, the spills themselves are dangerous. |
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Elen Traysman - Metallic Silver: “To me, TRENDblast was a really great experience. I thought very carefully about the script when I was making the video. I was aiming to create the 60-second message all in the same breath: the fashion, hair and music. There are two subjects in the video: the hairdresser and the heroine. There is a creator and someone who is being created. It’s art. It was important to me not just to shoot a video, but also to put my heart and soul into it. My look is for someone living in a modern metropolis. We’re living in the age of skyscrapers. I drew inspiration from these, and the legendary designer Paco Rabanne. I was thinking of an architecture with height and straight lines, which I teamed with a chain mail shirt. Intercoiffure Israel is a very young region within Intercoiffure Mondial – perhaps my win will give some of our other members a boost and they will proudly push forward to make hair fashion history for Israel within the prestigious organisation that is Intercoiffure Mondial.” |
Sergii Gubanov : “My win was a really pleasant surprise and I’m so glad the jury valued my work so highly, as I wasn’t the only finalist from Ukraine. My film interpreted Androgyne and shows a man with masculine and feminine qualities, styled in a sort of street teen fashion. Simply taking part in the competition like this is always a step forward. I love my job: I can be creative, communicate with my favourite customers and give them a little bit of happiness...” |
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CLICK HERE TO (RE)DISCOVER & DOWNLOAD THE PHOTOS AS WELL AS TO ENJOY WATCHING THEIR VIDEOS.
We would like to take also this opportunity to thank our 2021 TRENDblast judges.
For the election of the finalists, the international judging panel was: Anna Pacitto/Fashion Director, Intercoiffure America-Canada; Donovan Grove/Fashion Director, Intercoiffure Oceania Region; Luis Romero/President, Intercoiffure Spain; Georgi Petkov/Member, Intercoiffure Bulgaria; Vyacheslav Dyudenko/Member, Intercoiffure Ukraine; Michael Agerbring/Member, Intercoiffure Sweden; Adrian Colesniuc/Fashion Director, Intercoiffure Romania.
For the election of the winners, the international judging panel was: Frank Gambuzza/ Vice-President ICD Mondial, Intercoiffure America-Canada; David Cognin/Member of the Artistic Team, Intercoiffure France; Mauricio Pina/ Fashion Director, Intercoiffure Latin America Region; Masayoshi Ohtake/ Member, Intercoiffure Japan; Hannes Steinmetz/ Fashion Director, Intercoiffure Austria.
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Intercoiffure Mondial - 249, rue Saint-Martin - 75003 Paris - France | Legal notes
Conception & writing: Intercoiffure Mondial
