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Trend Book 2020 Download our photos

 

TRENDblast

INTERCOIFFURE TRENDS 2020

 

PUNKS NOT DEAD
On Fashion's Forever Long Love Affair with Punk, why the age-old trend has a new resonance now?
Can resistance ever be boiled down to a look? And can you be down for the cause while simultaneously wearing fresh-off-the-runway designer wares? Fashion is arguably at one of its most self-aware periods in recent history with brands and designers reacting to global events, politics and the zeitgeist in both refreshingly explicit and strategically subs textual ways.
So it isn’t a surprise to see the return of punk, fashion's original symbol of defiance. Hardly a new idea, but it suits the current mood perfectly. While in one corner most of the fashion world is rebelling against the status quo with a joie de vivre-fuelled air strike of sequins, optimism, rainbows, elegance and glamour, those remaining in the other are responding with bite and spike.
This 2020 look is neo punk, but using the classic ACCESSORIES in all their variations. Think of it as a post-punk mash-up — more attitude than labels. A little rude girl, a little early generation, a little rock, a tad mod, a lot of glam, a little Vivienne Westwood during the Malcolm McLaren days.

COSMIC BABE
Cosmic Babe is self-explanatory. Humankind has made it possible to reach the space with suborbital flights. Virgin Galactic will be the first commercial company to offer spaceflights. Dreaming of the wide universe and reaching it has become a bit closer.
Exploding stars and Aurora Borealis give the inspiration for a new visual language with a wide palette. The color scheme is pastel with new emerging hues. From Neo-mint to Lilac coolness, Aqua Bubble Cantaloupe and Purist blue, the colour trends for 2020 are light new-hued pastels
With the rise of spiritual generation, the demand for ENLIGHTENING services is constantly increasing. Consumers are starting to believe more in Astrology, Horoscopes and cosmic science. They believe gemstones bring good health and luck.  
Companies are now coming up multiple Yogic techniques, such as Cosmic Yoga, Color Yoga, Chroma Yoga, and many other techniques.
The Cosmic Babe is a future AI (Artificial Intelligence) fashionista but fun-loving at the same time. The looks are quirky cuts and styling, pastel colored hair with clothes inspired by the 2020 runway collections.

AFTER MIDNIGHT
There is no doubt that we cannot ignore the high profile Deep Blue colour for 2020.
Blue: Immortal elegance Blue, a symbol of harmony, mystery, peace; certainly and mostly a symbol of great elegance.
Sea blue, electric blue, cobalt blue, navy blue, peacock blue, petrol blue: the more you have the more you may add. Every year we find ourselves enumerating all the surprising shades of blue we’ve seen in catwalks during fashion weeks, as if a touch of blue were always necessary. If for Armani blue colour represents a must-have, we find it also in many a recent years collection such as :
- Antonio Marras
- Missoni
- Ermanno Scervino
- Dolce&Gabbana 
The After Midnight woman is sleek, daring, SEXY and very mysterious. She is extremely independent and going out After Midnight.
Hair ranging in blue and/or red hues, short sleek graphic cuts and up do’s, brunettes and redheads take centre stage here.

DEFINE ME(N)
The men’s spring/summer 2020 collections shown in Paris and the Italian cities of Florence and Milan, is that designers and brands took a big stab at redefining men. And, for the record, anything goes. (After all, in this gender-fluid world, who makes the rules about who gets to wear a dress or the color pink or carry a handbag?)
The big takeaway — both on the runways and the reaction on social media — appeared to be that exploring one’s identity is the way to live in 2020.
The runway collections do manage to address a long-standing complaint about menswear being boring. (Yes, color matters!) And they also appear to explore the cultural shifts happening now globally as everyday people — not just celebrities — define themselves on their own terms, particularly when it comes to subjects such as sexuality and gender.
So whether you opt for floral, pastel or deep colored reinvented asymmetrical suits, the looks are elegant and far removed from the previous season’s grunge and street wear. A definite throwback to the sixties and seventies is noticed.
The 2020 man is confident in his choices, ready to dare and not afraid of defying the norm.
Technology has taken a back seat in the coming season with less “tech wear” which is a welcome change.
Hair trends are longer styles, tending towards that neo-70’s feel.

Discover the 12 videos from our finalists here!