Press Release 21st Intercoiffure World Congress - Rome June 09-12, 2012
1000 beauty experts from 56 countries. 16 spectacular Trend Shows.
World summit of the hair fashion elite. Global Hair in Rome – Vision of the Elite.
Paris/Rome, June 2012. Beauty, elegance and prestige are nowhere celebrated as well as in Rome. The ultimate sense of style and global hair by Intercoiffure Mondial are acclaimed. The fashion metropolis has offered fascinating scenery for the 21st Intercoiffure World Congress with the most spectacular stage shows, magical venues and exclusive trends in hair fashion news. Fashion as a sensual experience, as an intense feeling for life. During four days, Europe’s most ancient capital city and cradle of humanity was Intercoiffure Mondial’s mega city. In the heart of Rome, between the Vatican city, St. Peter’s Basilica and the Roman Forum, 1000 beauty experts from 56 countries met. Intercoiffure Mondial’s President Klaus Peter Ochs and ICD Italy‘s President Alberto Rossi have welcomed the elite hairdressers – together with the strong industry partners P&G/Wella Professionals and L’Oréal.
Top Managers of the professional Hair Care industry and elite hairstylists gathered for a creative, innovative fashion exchange and global glamour: an international summit of hair fashion. The beauty of hair was staged spectacularly in 12 awesome Prestige Shows and 4 unique high fashion Gala Shows. Rome: the Circus Maximus of good taste, where the favorite pastime is to proscribe daily routine and make “bella figura” with inimitable elegance, passion and grandeur. The Auditorium della Conciliazione was the main location for the visionary, global beauty of elite hairstylists – here history meets the future and strong business power combined with avant-garde fashion. Intercoiffure Mondial is a unique international association of the elite of hairdressing. “Our world organization combines creative passion, excellent craftsmanship, worldwide friendship and networking”, says Klaus Peter Ochs, President of Intercoiffure Mondial.