HAIR. TRENDS. EDUCATION.
Creative trend shows and the best training. Intercoiffure Mondial celebrated its 90th anniversary and called for a visionary hair fashion summit in Paris. It is one of the most important events of the year for the best hairdressers around the world and the top executives of the hair cosmetics industry. An inspiring beauty summit, trendsetting business event and international family gathering of the Intercoiffure community from 56 countries: the NIGHT OF THE STARS and the FASHION DAY 4th EDITION.
HAIR and HAPPINESS. Intercoiffure Mondial has impressively demonstrated that fashion and happiness are connected: the elite association of the best hairdressers has invited around 600 hair fashion experts from all over the world to Paris, to celebrate together this special feeling of enthusiasm and with its glamorous “Night of the Stars”, “Awards Ceremony” and “Fashion Day 4th Edition”, offered a thrilling international hair fashion event over two days.
High-level education and outstanding fashion expertise are the qualities Intercoiffure Mondial stands for – together with its strong partners from the industry L’Oréal and Wella. “Intercoiffure Mondial represents the best education in our industry”, says Klaus Peter Ochs, President of Intercoiffure Mondial. “Education is the key to success and for this reason, we have developed a new concept: ‘I’m getting trained in Paris!’ As from 2016, we will offer high-class seminars in the House of Nations in Paris to employees of Intercoiffure salons.”
Eric Royer, General Manager Professional Development, Education & Sales L’Oréal Professional Products, insisted also on how important it is to constantly improve the craft techniques: “The Intercoiffure Mondial hairstylists belong to the most talented hairdressers of the industry. We want to support them and promote their expertise, because we believe in customized hairdressing services.” Sylvie Moreau, Wella Global Executive Vice President, added that “At Wella, we exist to elevate hairdressers and hairdressing, and what better way to do so than through high level education. We share ICD’s deep commitment to raising quality standards in the industry and supporting stylists with exciting, new programs.”